We're All Customers of Someone Else's Business So Why Are You Still Using Jargon Like 'Pipeline & Funnel'?
A recent report shows that approximately 86% of consumers view product reviews as an essential aspect when researching and selecting...
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Will 'Social Commerce' Destroy Your AOV?
The trend for 'social commerce' had arrived long before this pandemic.
Are the days when retail worked hard to get the consumer to the...
Why Small Businesses Need to Invest in Their Digital Presence
It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite. All of us left corporate roles and decided on the start-up...
eCommerce was King & Queen During the Pandemic, But Can it Keep it's Crown?
Many years ago when eCommerce was in its infancy we in Europe took our lead from the west, in particular from the good old US of...
COVID-19 Sends Digital Transformations Into Overdrive
I've just finished a day of meetings via Zoom.
I used to have a commute, to meet people in offices, to have meetings. Or have...
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