Is Mobile Advertising Still Relevant Today?
A number of months ago I asked the question;
Is Anything Going to Transform the Intrusive Ad Experience?
It seems that it took a global...
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Is Anything Going to Transform the Intrusive Ad Experience?
People don't like the digital intrusive ad industry - no matter what your media buying agency tells you.
If they did we wouldn't be seeing...
Is my Phone Designed for Adverts, or Digestible Content?
Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
Advertisers don't want you to skip their ads, but you still do.
"Skip The Ad"
Who can't wait for that few initial seconds to be over so you can get to see the content that sparked your interest in the...
The Brand Ambassador: Who Are They And Why Do They Matter?
Recently we were in Singapore looking out at the Singtel building. Singtel is the big mobile / cell operator over there.
Looking up...
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