Retail Has to Understand the Move to a 'Social Store' if It's to Remain Relevant - Here's How!
If I asked you what you thought a 'social store' was, what would you say?
A community store perhaps, maybe even a charity store,...
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Why You Should Ask Your CMO to Highlight Streaming Fraud in Your Budget.
I write quite a lot of blogs, they vary from my focus on the digital intrusions from the advertising industry, to how social media and
Live Streaming for Retail isn’t Social Selling - Here's Why!
Semantics for some some, evidential change in the 'buying' process for many.
I'm talking about 'social selling' and how it's often...
Has the YouTube model shed an untapped light of opportunity for TV Shopping?
Everywhere we look today we can access virtually any kind of content, many are of course subscription based, whilst the majority are...
TV Shopping, YOUR TIME IS NOW! - but not as you know it.
The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...
The Rise of the Adverts you can't avoid
Just when we all thought that we were gaining more control over digital intrusion in the form of 'intrusive adverts' some bright spark...
My Ad Agency is asking me to pay more, because they're making less than 10% profit?
Over the years I've worked with numerous media agencies, some global ones, some local, in the UK and Internationally.
Along the way I've...
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