Live Shopping on Facebook Combines the Fun of Live Video with the Convenience of Online Shopping.
The speed at which Chinese innovation is becoming ingrained in user behaviour in China provides us in the west with a window of...
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What should our event schedule look like in a post-pandemic world?
Keith Keller recently did a Twitter poll of his audience about the future of events and he got the following result.
While "hybrid events"
Buying Tiger Woods Golf Clubs Won't Transform my Game - So Why Do You Think It will Change M&S?
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it...
If You Don't Do it - The Mighty 'Amazon' Will....
The west is still fixated with getting people through the 'funnel', something that leans heavily towards the transaction than experience.
How has Social Changed The World of Sales and Marketing Post-Pandemic? 🌎
In this discussion, Melanie Gaboriault from Hootsuite and Simon Kemp discuss the latest report "Digital 2020 - October snapshot"
Is This Travel Retail's Time to Get Digital Going?
In the western world, brands are still fixated with getting people to the website, moving consumers the through the funnel, along with
Why 'Live Streaming' Has to be a 'Sustainable Strategy' for Retail?
I spend a lot of time considering changes in consumer behaviour, all so I can spot any sustainable trends that can help businesses to...
Forget the EU Wine Lake - There's an $395bn Apparel Mountain to Climb.
If you're involved in the fast fashion business it seems that fast is not really what's happening right now.
With every retail business...
If Retail Footfall is the Goal - How Do You Get it Back?
The 'luxury' retail sector is driven more than any other by 'lifestyle and experience'
For the wealthy to 'feel' wealthy they crave...
What Can Retail Learn From Luxury Brands Using 'Social' to Connect to Consumers?
For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially...
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