Bridging The CMO/CFO Divide
Nice article about the "new" relationship the CMO must have with the CFO because the Marketing department is spending so much money on...
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Internal Communications: The KPIs Your Company Needs to Measure
I'm guessing this article is written by somebody without practical experience of using social internally. What employees don't want...
Why Most Marketing Generated Personas Fail with the Sales Force
As the old ways of Marketing fail, people try and find ways to prop them up. Hence Personas were developed. Here is a way to...
Five Ways To Accelerate Digital Transformation By Tapping "Digital Achievers"
Every company that employs us to roll out Social Transformation (including Social Selling) you always find those that are, what we call...
Consumers Are Obsessed With Digital Research And Are Reshaping Customer Journeys As A Result
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and...
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