How to build influence
This concept that you need to engage with mulitple stakeholders in a sales process, is nothing new.
Multi-Threading, Account Based...
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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Is Social Selling a made-up thing?
I bumped into Mike Winnet and his content on LinkedIn and have been following his contrapreneur series on YouTube for a while now. He is...
The New Virtual Handshake and How to Get It Right (Hint: It’s the Future of Sales)
As I travel the US, everybody I talk to say that cold calling is dead and laugh at these gurus that still push this legacy sales method.
How to Embrace Change Using Emotional Intelligence
Many companies that come to us are scared.
They know that, as a number of CMOs have said to us "Marketing does not work anymore". We...
Is Winning only 46.2% of Forecast Deals The Best We Can Do?
In this well written article, it uses the data from a recent Miller Heiman study which breaks down win rates, salespeople achievement etc.
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