What Persuades Buyers to Buy New B2B Tech Vendors and Products?
If you are new to some of my blogs, then I take the most up-to-date research and break it down into bite sized chunks and then add some...
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Future of Work: How Managers are Harnessing Employees’ Hidden Skills
For Business Owners, the Pandemic Proves it: Millennials were Right
I was recently talking with Jill Christensen about employee engagement
The question was raised "do employees work hard at home?" and...
Why Accounting and Finance Needs a Seat at the Digital Transformation Table
When I talk to people about digital transformation the conversation soon turns to customer experience.
The trouble for many...
Global ABM Challenges All Marketers Share
The thing about Account Based Marketing (ABM) is that it's a new way of doing business, but people approach it using old tools and...
How Digitisation Is Disrupting and Consolidating Conventional Businesses
Good point made in this article that startups (like ours) run in the Cloud. There is no debate, why on earth would we want servers...
"Digital Transformation is not or should not be about Digital" Brian Solis
Brian raises an interesting point that digital transformation isn't about digital. Digital after all is about IT, Cloud, SaaS or...
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