What is Content ROI and Do You Really Need to Measure it?
Content, Content, Content, its everywhere for a very good reason, and that reason is due to a combination of 'social media', significant...
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Social ROI isn't about Spend and Reach?
We often get asked the obvious question regarding ROI for Social Media, and as a marketing guy I get it, especially when there seems to...
Finance asked me for a sales forecast for the social strategy - Help!
I recently wrote a blog about the 'business case for social media' in an attempt to help companies shift their 'advertise and promote...
What's The Business Value of 'Social Media Transformation?
We're always asked if we can provide some figures to support a 'Social Media' transformation project.
The short answer is yes, we have an...
Why You Should Let Your Frontline Employees Guide Your Digital Transformation
The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it. Right...
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