Return on Investment from Social Selling
ROI - Return on InvestmentInvest in yourself, in your people and in your business and the ROI will be there for all to see.
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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What is Content ROI and Do You Really Need to Measure it?
Content, Content, Content, its everywhere for a very good reason, and that reason is due to a combination of 'social media', significant...
Finance asked me for a sales forecast for the social strategy - Help!
I recently wrote a blog about the 'business case for social media' in an attempt to help companies shift their 'advertise and promote...
Why You Should Let Your Frontline Employees Guide Your Digital Transformation
The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it. Right...
In Sales and Marketing - Do You Eat Your Own Dog Food?
This article is about the recent Facebook Advertisements, these are not Facebook ads on Facebook but Facebook advertising themselves....
Cultivating a Consistent Narrative: How to Avoid One Story at the Top and Another at the Bottom
One of the things we try and do here at Digital Leadership Associates (DLA) www.social-experts.net is keep everybody abreast of what is...
Transform or Die! Business Transformation is No Longer Optional
I read a lot of articles and books on digital transformation (like this one) and they are all pretty much the same. Transform or...
Are You Getting More Than $9 of Top-line Growth for Every Dollar You Allocate to Marketing ?
Nice article and infographic that itemises 6 questions a CEO needs to ask their CMO. One of which is about the return on investment...
Measuring Your Social Media Efforts is Easy Peasy Lemon Squeezy
I'm still reading on LinkedIn and it seems to be true from this research that the number one issue for companies is proving an ROI for...
CEO Thought Leadership - Dial Up Thoughts and Leadership Dial Down Fluff
Christmas is the time for Dinner Parties, getting dressed up and going to a friends house to have a really social time with friends and...
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