Return on Investment from Social Selling
ROI - Return on InvestmentInvest in yourself, in your people and in your business and the ROI will be there for all to see.
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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What is Content ROI and Do You Really Need to Measure it?
Content, Content, Content, its everywhere for a very good reason, and that reason is due to a combination of 'social media', significant...
Finance asked me for a sales forecast for the social strategy - Help!
I recently wrote a blog about the 'business case for social media' in an attempt to help companies shift their 'advertise and promote...
Why You Should Let Your Frontline Employees Guide Your Digital Transformation
The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it. Right...
In Sales and Marketing - Do You Eat Your Own Dog Food?
This article is about the recent Facebook Advertisements, these are not Facebook ads on Facebook but Facebook advertising themselves....
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