Can Marketing Still Lay Golden 'Growth' Eggs in a Post Pandemic World?
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties.
However, it...
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How Brands Are Creating Commercial Relevance With eGamers & Social Media?
For this blog I've picked up on a couple of trending stories.
My focus is to stimulate the industry to continue to recognise that...
When a 'Good Enough' eCommerce Experience Is NO LONGER Good Enough.
Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
84 percent of Organisations Acquire Startups to Bolster Innovation - What About Supermarkets?.
If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...
Why Retailers are Getting Killed by Their Own Customers & The CMO.
On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
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