'Revenge Spending' - Will it Happen to You?
I'm a brand marketing guy. I run a couple of workshops, and one of those workshops is designed to help business better understand how to...
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Why Personal Branding Is More Important Than Ever For The C-Suite
Lenin said "There are decades where nothing happens; and there are weeks where decades happen"
We are in uncharted waters, Covid19...
If Everyone on LinkedIn is Looking for Work How Do You Stand Out?
We have all been touched by this crisis in many different ways. Even furloughed employees who are being paid 80% of salaries by...
The Canaries in Marketing's Coal Mine?.
If you work in what is today considered a modern digital economy (who doesn't?) the pervasive level of 'risk' around your brand is...
How to Manage Your Company’s Corporate Reputation in the Digital Age
Reputation is key today for any brand or business. You spend all that time building up the brand, building a culture (internal and...
Why Social evidence for retailers equates to real time reputation.
In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
WTF is 'Personal Branding' & Why Do I need one.
The short answer to the headline question is you already have one, but chances are you haven't really thought about what it is, and only...
Your 'Social Reputation' is screwed, because you don't manage it.
According to BrightLocal, 88% of consumers trust online reviews from other customers just as much as they would recommendations from...
A £4.500 Accident & The Power of Social
The news to hit the headlines recently was mainly given life on 'Twitter'.
"Lucky diners were accidentally served a £4,500 bottle of red...
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