The ROI Dilemma Marketers Face With Programmatic Advertising
Interesting article that does not really promote the need for advertising. After all, the great blessing of digital is that you can...
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Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics - Where You are Going Wrong
My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of...
How To Create a 'Front of Mind' Brand Strategy That's Also Authentic.
Are you on Instagram and FaceBook?
I read that 1 in 4 post on those platform are now Ads.
I also read that in order to maintain demand
Video streaming, the new place for fraud to hang out.
Ad fraud is forecast to rise to $100 Billion by 2023, and with circa $230 billion being spent on mobile advertising this year alone I'll...
Your brand is screwed, If you're just chasing tactics.
Have you ever stopped to consider how much time you've invested with your media buying agency in relation to getting them to really...
Is it really the 'social' thing to advertise?
“Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult,” said...
Facebook TV - is it just another looming Data Privacy issue?
The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...
It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech.
On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
Ad fraud, Just where does all the money go?
If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...
Is Advertising on a ‘suicide’ mission
The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is...
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