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External Influencers As Brand Ambassadors - Here's Why Not!
I don't know if your on Twitter, or Instaglam but if you are you will have seen all the spammy messages from all around the world with...
People do Business With People - Unless the 'Culture' Isn't Right.
When disruption strikes a business, it is natural for its leaders to try to defend it by focusing on core business activities and...
Why a Disruptive Mindset Isn't Just For Entrepreneurs?
My day job is working with companies who are needing to 'change & grow'.
Sometimes this includes a review of the operating model in...
How Can Social Media Help When There's Even More Limitations For E-mail
Apple is putting more limitations around email marketing and in-app advertising.
The company will introduce Mail Privacy Protection for...
Why The C-Suite Need HR & Employee Advocacy More Than Ever.
At no time in history has the human race been more 'digitally' connected.
An at no time in history have companies and brands been so...
Why The Interview Process Will Never Be The Same Post Covid.
Let's assume you've made it to interview. The interview goes well and you land the job as CMO. The CEO is convinced you’re the best...
Why all HR professionals must be Conversant in Social HR
I've changed the title of the article as I just don't believe that "people analytics" is a "must have" right now, a "nice to have" for...
Why HR & Marketing Should Work Together to manage the brand.
Not too long ago it was primarily the role of the marketing team, along with an external PR company who managed the brand/company...
Why 'Social Selling' for Employees is key to Digital Transformation.
The list of disruptive technologies on the radar of stakeholders is expanding.
Ownership is moving to the C-Suite and managed by...
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