Redefining ROI: What Real Return Looks Like for Social
You must, must, must be getting an Return on Investment (ROI) from Social Media, it a fundamental measure that people should and can get.
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Competing in the Age of Disruption
In 2004 Nicholas G. Carr wrote his book "Does IT Matter" in it he discusses how IT has become a long line of upgrades. From...
Social Media - How Do You Measure Something That Has No Strategic Value?
The Altimeter report this article is based on, as well as the various articles that have tried to dissect the data come to varying...
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