Why do we even need data roles?
AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading. Senior...
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The customer is always right
We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too.
For the...
Are you a Soothsayer?
To quote Andrew Hough, CEO of the Association of Professional Sales - "we are now seeing an arms race in the war for sales &...
Why Sales people need to think like a Formula 1 Driver
I was watching the Japanese Prix this weekend and it was great to see Hamilton and Vettel going toe to toe. Mercedes vs Ferrari in terms...
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