We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
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Can I measure our social selling project?
With all of our social selling programs we are keen that measurement is part of it.
In fact we insist on it. Why?
We want to be able to...
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