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Email Marketing isn’t Working – What’s a B2B Marketer to Do?
Great quote from this article
"Thank you Covid-19, we just broke the record for poor performance. According to Hubspot, the...
14 Guidelines For Adapting To The Abruptly Changing Marketing Industry
I'm very lucky to have the latest iPhone.
The iPhone was launched in 2007, it made a massive change to the way we lived and worked....
Three Ways to Personalize Your Next ABM Campaign to Close More Deals
Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...
Why The Golden Age of Martech is Over
This story all took place in 2019, before covid19 hit.
I live 30 minutes drive from Heathrow airport in London. A few years ago,...
Which Marketing Channels Are Customers Responding to During COVID-19?
We all know how marketing has worked from the 1930s to the present time.
in 1930, advertising was invented. Marketing was simple, you...
Everything You Needed To Know About Employee Advocacy But Were Afraid to Ask
In this article, which is an interview with Danielle Guzman of Mercer, she describes the business case for employee advocacy as well as...
Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined
In this article we take a look of the history of marketing and where we are now in a Covid19 world.
It's clear that marketing and sales...
You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
We live in unprecedented times. So much so that research from Simon Kemp, shows how much the word "unprecedented" has been used.
Covid19...
Forrester: B2B Firms Risk Losing 19% of Revenue Because of Crap Content
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content.
The infographic...
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