The 3 Things About Marketing That Never Change
1. People hate being interrupted and broadcast (pitched) at
2. Brands don't matter - I don't care about you, your company, your brochure...
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Seven Areas Where Businesses Habitually Overspend
Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely.
In the past it didn't...
With Marketing Budgets Falling How Will You Make That Pipeline Gap?
Interesting article about how Marketing budgets are falling.
One of my team just shared with me an interesting story about how the world...
Covid-19 and the Organic Marketing Opportunity
Do you remember the good times before Covid19?
In the past, I worked for organisations where sales plans and marketing plans didn’t...
Shoring Up Your Marketing Strategy in Turbulent Times
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
Covid19: Authenticity is now more Important Than Ever During the Coronavirus
I’ve just watched an article on the BBC News that British Premier League Footballers are turning to the internet during this lockdown...
Is Martech Headed for its “dot-com moment” in 2020?
When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...
GDPR: Dixons fined $650,000 by ICO for Crap Security Exposed 5.6 million Customers' Payment Cards
Think that £500 Million ($650 Million) is a lot of money?
Well thankfully for Dixons, this was before the GDPR May 2018 deadlines...
83% of Marketers Rip-and-Replace a Martech app Each Year — Here’s Why
It all seems very plausible from the Martech suppliers sales pitch. You have a pipeline problem you need more leads and meetings...
Any Company that Relies on Google Search to Drive Revenue is in Trouble
There are a number of factors that are driving this.
1. The ad revenues are reducing. There are a number of factors at play here. The...
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