Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
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What Does Shapewear Brand 'Spanx' Have to Do with Your Ears?
Over the years I've worked on numerous brand realignment, and brand re-positioning strategies, these include companies of varying sizes,...
'Social Listening' Skills post Covid Will Give Brands the Edge Over Those that Don't - Here's 'Why'
I know many companies that have bought 'Microsoft Dynamics 365', but its a bit like when we buy Microsoft Office 365 which includes...
This Is Why Data Isn't Really The New Oil?
Data collection is everywhere today. Ever since the internet opened there have been companies keen to collect and exploit 'clickstream'...
Your Agency's Got a Social Tracking Tool, But You Still Don't Listen, Why?
Social Listening, its not really anything new is it?
Over the years I've worked on numerous brand realignment, and brand re-positioning...
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