When Inertia Is With the Consumer How Do You Maintain 'Front of Mind' Awareness?
Fickle lot those socially savvy consumers eh!
Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...
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How to Stand Out As a Leader in a Saturated Online Market
Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...
Is eCommerce As we Know it Impenetrable to Disruption? - I Don't Think So, Here's Why!
Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...
The death of a legend - David Bowie
I remember the first time I saw his face was in August 1980. My parents had gone out for the night and left my grandparent to babysit us....
To 'Influence' or Not - Where Does it Fit?
Today there are very few places left for brands who want our attention to go to if this pandemic continues to decimate revenues, and the...
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