'Don't Do Evil' - Unless your Google!.
As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...
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Google - penalties and non referring clicks - just how does your brand mitigate risk?
I recently saw some stats from 'Google' that evidences circa 50% of searches no longer end in a click to the source. Which on the surface...
Any Company that Relies on Google Search to Drive Revenue is in Trouble
There are a number of factors that are driving this.
1. The ad revenues are reducing. There are a number of factors at play here. The...
How Does Social Media Drive Website Traffic, Without Advertising?
Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
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