Why Going Cold Turkey with Your Paid Media Agency is Now Your Only Option.
So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was 'advertising'.
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'Don't Do Evil' - Unless your Google!.
As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...
Does the ICO really have the teeth for adtech?
If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?
Any Company that Relies on Google Search to Drive Revenue is in Trouble
There are a number of factors that are driving this.
1. The ad revenues are reducing. There are a number of factors at play here. The...
More than 50% of Google searches end without a click to other content
Search is great, but only if you know what you're looking for which is why 'content discovery' is a critical part of the 'Alphabet' owned...
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