Fake reviews, are they really worth it?
Sunday Riley, the founder of the eponymous skincare brand, has been reprimanded for telling staff to write fake product reviews to boost...
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"Social media is the most immediate threat to your company's reputation,"
Take responsibility for your reputation, before your reputation takes over you, or in modern parlez, 'your brand is what others perceive...
the importance of being authentic.
"Anything that cannot be digitised or automated will become extremely valuable" - Gerd Leonhard, Technology vs Humanity 2016.
He...
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