How Comics & Games Can Change the Shopping Experience for All Retail Brands.
When you take time out to better understand the consumer you tend to create a more internally and externally aligned match, if done right...
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'Amazon' - Is It a Friend or Foe?
If you're in the business of selling stuff, having your product on Amazon's 'Buy Box' is - to put it mildly - a good thing.
But does...
eCommerce was King & Queen During the Pandemic, But Can it Keep it's Crown?
Many years ago when eCommerce was in its infancy we in Europe took our lead from the west, in particular from the good old US of...
Is This The beginning of the End of eCommerce?
"media is now a cost of sales and rent is now a cost of customer acquisition. Retailers that miss or ignore this shift will do so at...
Can Social Media Boost eCommerce Conversions for B2C?
In eCommerce land we tend not to use the term 'leads' in relation to potential new customers, we politely refer to them as 'prospects',...
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