When Buying a House You do Your DD - Guess What, Your Future Client is Doing the Exact Same Thing About You.
Today, people are looking for 'social proof' and validation from peers around which products and services they might be interested in...
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How a better 'buying' experience adds up to 4.1% more growth.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
The So Called 'Expert' who wasn’t, well, an expert!
The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...
Social Media Influencers are taking you for a ride?
I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...
Why Your Competitor is Winning 'your' Business with Content.
I'm not sure if your aware of the recent trend report from Gartner and Forrester, both agreeing that the traditional buying process has...
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