They Say That Data Is The New Oil - It Is for Fraudsters.
No wonder it's become common to call data the "new oil".
Data can be used many times, oil only once.
Data...
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Intent Data and Demand Generation
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
Is Social Media The Echo Chamber You Asked For?
The last few weeks in the UK has seen headline after headline talking about the grades given to students as they look to go to...
We all know about annoying ads, but WTF’s a disruptive ad?
Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...
£183 million GDPR slap for British Airways.
I read with some interest that 'British Airways' (BA) have been handed a hefty fine from the 'Information Commissioners Office' (ICO) for...
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