Pivoting to Digital Maturity
Always find these articles “interesting” if a little “off putting”. Is it just me that finds them a little “ivory tower”?
I know the...
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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When Your Business Is About to Hit a Wall, When do you Figure Out What You Need to Change?
We are finding that more and more people are coming to us and telling us that "marketing isn't working anymore". Advertising does...
Disrupt Yourself -- or Someone Else Will
In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful companies stay close to their client.
Know the Difference Between Customer Experience and Customer Service
This Gartner article, with CEB now Gartner research makes a good point that there is a difference between customer experience and...
Four Myths of Digital Transformation
Nice article that uses research to back it up.
But, the number one thing you need is a strategy. That strategy needs to take into...
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