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We are finding that more and more people are coming to us and telling us that "marketing isn't working anymore". Advertising does...
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In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful companies stay close to their client.
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This Gartner article, with CEB now Gartner research makes a good point that there is a difference between customer experience and...
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Nice article that uses research to back it up.
But, the number one thing you need is a strategy. That strategy needs to take into...
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In 2004 Nicholas G. Carr wrote his book "Does IT Matter" in it he discusses how IT has become a long line of upgrades. From...
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