Tips for Selling Products & Services During The COVID 19 Pandemic
I've lived through a number of recessions that have hit the business world, but nothing like this.
The dot com bust, 9/11, Lehman's going...
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How to Manage Your Company’s Corporate Reputation in the Digital Age
Reputation is key today for any brand or business. You spend all that time building up the brand, building a culture (internal and...
This isn't Content, it's Corporate Vomit.
When done well, it adds utility, guides, empowers, delights, and ultimately leads to sales. It builds and engages a valuable tribe. And...
Are you and your company the same brand?
“Nike isn’t a running-shoe company,” “it is about the idea of transcendence through sports.”
For as along as I've been in business...
How to Build Your Employer Brand on LinkedIn
This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI).
Obviously not a surprise, don't forget that LI...
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