The Powerful Influence That is Gen Z & Why You Need to Understand More Than Just Where They Hang Out.
I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'.
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Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
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Live Shopping on Facebook Combines the Fun of Live Video with the Convenience of Online Shopping.
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How Brands Are Creating Commercial Relevance With eGamers & Social Media?
For this blog I've picked up on a couple of trending stories.
My focus is to stimulate the industry to continue to recognise that...
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