How B2B Decision Makers are Responding to the Coronavirus Crisis
Covid19 has transformed the business world.
There used to be companies that insisted you had to be in the office. There was...
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New Year Resolution? - In Retail Marketing, Here's an Idea.
Whilst your reflecting on the past 12 months over the festive period maybe it's time to consider a new resolution for 2020 and beyond?
At...
Secrets for Strong Supplier Relationship Management
The secret to any supplier relationship is communication. No surprises and no secrets.
This can be difficult when you have a large...
Why Nike and other Brands going 'Direct to Consumers' will impact Retailers.
I started my retail career with what was recognised as one of the most innovative retailers of the 1980's 'Olympus Sport', a company...
Has the YouTube model shed an untapped light of opportunity for TV Shopping?
Everywhere we look today we can access virtually any kind of content, many are of course subscription based, whilst the majority are...
TV Shopping, YOUR TIME IS NOW! - but not as you know it.
The traditional sales prospecting landscape in B2B has undeniably changed, forever!. The need for 'social proof' as part of any due...
Do you 'recruit and forget' when you should 'recruit and nurture'?.
Companies spend sizeable budgets on customer recruitment activity, especially since the internet came of age in the mid to late 90's, up...
Tech alone won't help Sainsbury’s deliver a turnaround.
I picked up what I hope will turn out to be a welcome and positive news story for the retail sector from Sainsbury's this week, they say...
Financial services can use Social to grow, but first they need to understand how to be 'social'.
Over the years I've been involved in the periphery of financial services, it's a highly regulated sector and most meetings I've ever...
The aggregated effect on all retailers with the rise of 'Social Commerce'.
About 16 shops are closing every day as retailers restructure their businesses and more shopping moves online, so says yet another...
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