SOCIAL SELLING - "Convince me, and tell me every last detail"
When I first moved into sales, it was cat and mouse and Billy Big-time that seemed to be the call of the floor.
Everyone looking to play...
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How B2B Decision Makers are Responding to the Coronavirus Crisis
Covid19 has transformed the business world.
There used to be companies that insisted you had to be in the office. There was...
Are you a Fashion Swisher - Yes, its a real trend?
Sustainable fashion is most definitely becoming a mainstream strategy for brands and retailers alike, but it's the consumer whose driving...
Not Another Transformation Project!
When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"?
It seems that's...
The Analog Wolves Leading Digital Lions.
I recently wrote a few articles on here about analog leadership in what is today a digitally savvy social media connected world. From the...
Do you work for a Socially connected CEO?
Global business advising firm Brunswick Group conducted a study to determine the top 100 connected CEOs, based on their digital presence...
Are Brands really starting to act like real people?.
Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune...
Display advertising could reach nearly $80 billion by 2021 as technologies evolve.
History shows that the most successful advertising channels have been the ones that have reached consumers in their homes, where the vast...
"Social currency is the fuel of the modern retail economy, and community is its killer app".
52 percent of millennials say that they always research background information before buying goods or services, compared with 45 percent...
Secrets for Strong Supplier Relationship Management
The secret to any supplier relationship is communication. No surprises and no secrets.
This can be difficult when you have a large...
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