Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
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Is This The beginning of the End of eCommerce?
"media is now a cost of sales and rent is now a cost of customer acquisition. Retailers that miss or ignore this shift will do so at...
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