Why Do Customers Buy from Someone Else?
As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand)...
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How Brands Are Creating Commercial Relevance With eGamers & Social Media?
For this blog I've picked up on a couple of trending stories.
My focus is to stimulate the industry to continue to recognise that...
The Power of In-Depth Relationship Brand Planning & Social Networks.
I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...
How The Best Companies Convince Consumers to Believe in Their Company Over Any Competitor.
The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...
Why The Role of The CMO & Marketing is NOT What You Think?.
Prior to this crisis the role of the CMO was already seen as a relatively short term tenure, mainly because it was/is profoundly...
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