Why Do Customers Buy from Someone Else?
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How Brands Are Creating Commercial Relevance With eGamers & Social Media?
For this blog I've picked up on a couple of trending stories.
My focus is to stimulate the industry to continue to recognise that...
The Power of In-Depth Relationship Brand Planning & Social Networks.
I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...
How The Best Companies Convince Consumers to Believe in Their Company Over Any Competitor.
The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...
Why The Role of The CMO & Marketing is NOT What You Think?.
Prior to this crisis the role of the CMO was already seen as a relatively short term tenure, mainly because it was/is profoundly...
Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
What Can We Learn From 'Tinder' About Branding?
Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
The People We Remember Most Are the Best Storytellers - Here's Why.
We have an inbuilt ability to be able to recall stories more than we do with the modern day disease called 'intrusive push advertising'.
Buying Tiger Woods Golf Clubs Won't Transform my Game - So Why Do You Think It will Change M&S?
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it...
Research: The Rise of 'Social Search' & How You are Being Left Behind.
Most companies that adopt technology tend to look at from an internal cost saving perspective rather than a consumer centric mindset.
The...
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