Thomas Cook It Could Have Been So Different
So after all these years, Thomas Cook has collapsed.
This is what disruption looks like!
When I was growing up package holidays were a wow!...
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Why Telling Stories is vital to branding and authenticity.
Your product and service is your brand?
I spend a lot of time with companies whose key focus is to work out how to continue promote the...
Using a Buyer Persona as part of your 'Superpower' can be awesome!
If you have spent anytime in marketing you will be used to the term 'buying persona', and for many people in other departments of the...
Why you should take care when using external Influencers.
In 2017, the global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and...
Social Media Influencers are taking you for a ride?
I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...
Social Context for Advertising - WTF!!
I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...
The healthcare industry is one of the slowest to digitally transform.
The healthcare industry is one of the world's largest and fastest-growing industries. Consuming over 10 percent of gross domestic product...
SEO Keywords Are Still A Blunt Tool, And You Know What They Say About Tools?
I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...
$5.8 Billion is an Improvement in Ad Fraud - WTF!
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...
How to Build Your Employer Brand on LinkedIn
This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI).
Obviously not a surprise, don't forget that LI...
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