Buyers Trust Real Friends and Virtual Strangers the Most
According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger.
While this research...
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Forrester: B2B Firms Risk Losing 19% of Revenue Because of Crap Content
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content.
The infographic...
Rethinking B2B Content Marketing In Response To COVID-19
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
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