Is social selling inmailing people on Linkedin?
Yesterday I was called into a meeting by a global Sales VP, a team of his was going to buy some Linkedin training and they wanted to know...
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If you’re doing structured Employee Advocacy today, consider reviewing your scope
This is not me saying this, this is conclusion that Catherine Coale from Telstra Purple has come to, you can find the research here.
Why Now Is The Time For Social Selling
"In-person events have long been canceled due to concerns over the spread of Covid-19. Surveys found that 87% of business event...
Three Activities to Prioritize for Maximum Marketing ROI in 2021
Love the opening paragraph of this article
"Like everyone else, B2B marketers experienced a very different 2020 than they had originally...
Most Sales Managers are a Disaster When it Comes to Coaching
I was talking to a company this week that was looking too implement social selling / virtual selling and it was interesting listening to...
Three Opportunities B2B Marketers Must Seize During 2021 Planning
Last night my partner and I went for a walk in west London where we live.
It gets dark at this time of the year, 16:00 in the afternoon....
CMOs Expected to Reach Same KPIs with Less Budget, Despite COVID-19 Challenges
14 Guidelines For Adapting To The Abruptly Changing Marketing Industry
I'm very lucky to have the latest iPhone.
The iPhone was launched in 2007, it made a massive change to the way we lived and worked....
B2B Virtual Events: 12 Ways to Ensure Impact and Drive Top Line Growth
In my last corporate role, I would always have people asking me "can we have an event?"
And I would ask "why?"
The reasons for having an...
The Employee Advocacy Transformation
The writer of this article, Mike Klein, has taken a different approach to employee advocacy.
Rather than write an article about employees...
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