Can Marketing Still Lay Golden 'Growth' Eggs in a Post Pandemic World?
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties.
However, it...
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Three Ways to Personalize Your Next ABM Campaign to Close More Deals
Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...
Can Authentic Content Reduce The Reliance on Ad Agencies?
Despite a slump like no other, ad spending may fall by less this year than the 11.2% drop that followed the financial crisis in 2009. And...
The Visibility Problem Facing Every B2C & B2B Online Brand.
With revenues in the toilet, enforced redundancies looming, all manner of businesses having no option but to become
Have Publishers & Broadcasters Really Had Enough of The Duoply?
If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...
Why You Should Ask Your CMO to Highlight Streaming Fraud in Your Budget.
I write quite a lot of blogs, they vary from my focus on the digital intrusions from the advertising industry, to how social media and
How To Create a 'Front of Mind' Brand Strategy That's Also Authentic.
Are you on Instagram and FaceBook?
I read that 1 in 4 post on those platform are now Ads.
I also read that in order to maintain demand
Why Your Media Agencies Cookies Are No More?
According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...
Why Your CFO Should be Happy and Worried for the Same Reasons
The global advertising industry is expected to decline nearly 12 per cent this year as the coronavirus pandemic batters businesses...
Why The Golden Age of Martech is Over
This story all took place in 2019, before covid19 hit.
I live 30 minutes drive from Heathrow airport in London. A few years ago,...
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