Investing in Branding - What Does Research Say You Need to Do?
If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
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How Much of Your Digital Audience is Fake?
Instead of getting too hung up on a virus that's probably going to be more of an inconvenience for the majority let's discuss that...
Is my Phone Designed for Adverts, or Digestible Content?
Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
Does paid media stack up, and can brands still afford them?
For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For...
You're paying to get people to shop? - but they already were WTF?
Let's say you run a 'Pizza' place, and like other good fast food companies you need to get people through the door and order what it is...
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