Investing in Branding - What Does Research Say You Need to Do?
If you haven't seen it before this research is the Edelman Trust Barometer and it comes out every year, so you have a last year, this...
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Social Media is great for paid media - BullS#]t!!
Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...
![Social Media is great for paid media - BullS#]t!!](https://images.passle.net/fit-in/860x860/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/5c6ad9c0989b6e1720d68760/2020-02-10-08-04-12-705-5e410e7c8313d50fb4cc88aa.jpg)
My Ad Agency is asking me to pay more, because they're making less than 10% profit?
Over the years I've worked with numerous media agencies, some global ones, some local, in the UK and Internationally.
Along the way I've...
It's June 20th 2019 & the GDPR fired its first salvo at Ad Tech.
On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
My kids say your Ads are like Smallpox.
My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad)
Brands via their...
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