In my recent #TimTalk with Mark Stouse he did some crystal ball gazing
If you haven't watched it, Mark predicts what sales and marketing will be like in 3 years time
Based on the impact of AI
You can watch the podcast here
0:46 - How should B2B businesses respond to AI?
02:15 - Everything in the world will be known or knowable
02:44 - AI is a bullshit detector of monumental proportions
04:09 - So all we need to do is use AI for sales and marketing?
04:58 - AI is a super technology - which means it plays both sides of the fence
05:10 - Which means AI will be used as a defence on the buyers side which will shift the balance of power to buyers
05:25 - AI buyer bots will find everything you have every created, compare that against known facts and decide if you as a supplier are credible or not
05:39 - Will then offer you up (or not) as a vendor to be considered
05:44 - AI powered filter systems on email servers will filter out all marketing email
06:18 - The thing that will matter most is high quality, high trust information
06:42 - Your website will become a LLM, optimized for bots not humans
07:01 - Traditional marketing has we have known it for decades won't exist
07:13 - It's not going to be a loss of jobs, but that knowledge will just go away
08:55 - How AI is going to change the definition of leadership
10:57 - Marketing personalization is over
13:19 - Buyer bots evaluating suppliers (and disqualifying suppliers) silently
13:29 - Forrester say 80% of buyers are using AI for their buyer research
15:38 - How buyers are using buyer bots and the bot tells the buyer what they should be paying for the software or service
15:57 - At the end of the buyer motion you do have human to human conversation
16:08 - The buyer will tell the seller how much they will pay for the solution
16:54 - This will decimate sales people apart from the very best
17:17 - For marketers looking to enhance their skills what part of AI should they first master?
20:20 - Marketers need to change the way they know how to think
20:47 - It's also about playing by a new set of rules
In a world of AI, the most human company wins
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
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