Who owns the Digital Share of Voice in your sector...?

Its important to know.  If it’s you and your team, then you are the dominant player in the digital version of your markets and you will be taking all the benefit.

If it’s your competitors, you have a problem.

But what is the Digital share of voice and why should you know about it?

Imagine the sky is full of hot air balloons of different shapes and sizes. These are shares of digital voice in different sectors.

the digital shares of voice in your sector

The American Tech sector 'balloon' is huge.  Its full of voices from Google, Apple, Microsoft, Meta, Amazon etc. All the huge organisations, all the mid-size, SME and start ups in that sector all producing digital chatter.

Your sector’s balloon might be smaller and more niche but there is still a lot of digital chatter.

Being the Digitally Dominant player in your sector means you turn down the voice share of you competition and turn yours up.   

You own the digital space in your markets.

So, how do you do this and how do you convert owning the digital share of voice in your sector improvements for your business?

You start by understanding what Strategic Social Media is, and how it works.

Many have jumped onto the Social Selling bandwagon, you don’t have to hard look find someone trying to sell you 'quick fix Social Selling solutions', but the foundation of all of this starts way before jumping to SSI’s and profile reviews.

Let’s boil it down and get into the basics of why we use Social Media for business and what it actually does…

Strategic Social Media allows us to do 3 main things:


  1. Influence: Becoming the leading technical and commercial digital influencers in your sector. Building continual, long-lasting influence and growing meaningful networks who are all looking at and conversing with you and not with your competition,
  2. Optimise: Having your whole team operating on Social Media in a way that provides algorithmic favourability. Doing the correct things at the correct times, in the correct way in order that the platforms work with you and support you.
  3. Drive results: Training the internet to know that you and your team are the answers to the questions that you want to be the answers to. Completing digital circles and driving the internet to your profiles, your content, your websites…total digital ownership.


This means looking at Social Media differently.

The pandemic has caused hundreds of thousands of people to jump to throwing content at Social Media in the hope that it helps their position, and they end up in a mess.

The key is all in the strategy, this is where we reset the commercial circuitry to harmonise with these 3 areas.

Social Selling & Influence allows us to build towards becoming the leading technical and commercial digital influencers in your sector. Building continual, long-lasting influence and growing meaningful networks who are all looking at and conversing with you and not with your competition.

But we need to utilise other methods to ensure we are digitally dominant in our sectors.  

**Its important to remember at this point that LinkedIn is only 30% of your digital spread.

If we want to be the digital dominant players in our sector we must think differently and think wider.

👉We must be thinking influence over broadcasting and creating a place that people want to walk towards and join in.

👉We must be thinking about working in an efficient and optimised way that feeds into our strategy.

👉We must be thinking about training the internet to see us as the answer to all of those questions that we want to be the answers to.

Then we need a process and a framework to convert all of this into relationships, conversations, orders, revenue and other meaningful business results.

The results we can expect by owning the ‘Share of Voice’ in your chosen sectors:

✅Qualified Relevance with visibility

✅Trusted advisor status

✅Pipeline, growth & inbound

✅Recruitment opportunities

✅Employee engagement & shared sense of purpose


Its all very well talking about all of this, the proof is in the data. 

In every area that is important to us on digital, we are the leaders, we are the digitally dominant players in our sector.

Social Selling

social selling digital share of voice

In the top 10 global digital shares of voice for Social Selling, there are 6 from our team.


Digital selling

digital selling share of voice

In the top 10 global digital shares of voice for Digital Selling, there are 6 from our team.


Virtual Selling

Virtual selling share of digital voice

In the top 10 global digital shares of voice for Virtual Selling, there are 6 from our team.


Oil gas

Oil gas digital share of voice

In the top 10 global digital shares of voice for Oil gas, I appear as second.


Revops

Revops digital share of voice

In the top 10 global digital shares of voice for Revops, there are 6 from our team.

In every digital sector that’s important to us, we on the digital share of voice, our clients own theirs and harvest all the benefits. 

You can own yours and receive all the benefits listed above.

INFLUENCE - OPTIMISE - DRIVE RESULTS


As the commercial world moves deeper and deeper into digital, its important that you and your team have all the information, knowledge and processes to lead in your sector.

The key is in the strategy, the training, the coaching, the repeatable framework and processes and, in the hunger to win.

Live Social ‘22

Eric Doyle

Consult Crux / DLA ignite