This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
| 1 minute read

As Dixons Carphone Moves On-Line What Future is There for Other Retailers?

Tech retailer Dixons Carphone announced today it is to cut 800 jobs as it changes the way its stores are managed.

This isn't news as many companies are unfortunately cutting jobs doe to the Covid_19 pandemic.  

Dixons said they were cutting jobs because their customers have moved online.

The Currys PC World owner said it was "not an easy decision" but the move would allow a "flatter management structure" as it adapts to rising online sales.

Dixons Carphone had already made redundancies before lockdown, when it closed its Carphone Warehouse stores.

But this isn't all bad news for sales, in April, the company, which has about 24,000 UK staff, said strong online sales were making up for about two-thirds of the store sales lost during coronavirus lockdowns.

Before lockdown we were told that many things just had to happen online, doctor appointments, church, scouts, piano lessons and these have all moved to Zoom.  The same with retail, with a public that is refusing to leave their homes and prefer an online experience, using social media. I wonder how many retailers will spot this, before it's too late? 

Some employees will be moved to its virtual ShopLive personal shopping service, where customers are given advice from sales staff at home via a video link.

Tags

social media, social selling, social media marketing, social media networks, social media strategy, social sales, social strategy, social skills, social sellling, social transformation, social technology, social tools, digital marketing, digital, digital disruption, digital transformation, digital selling, digital sales, digital strategy, digital skills, digital sellling, digital technology, digital talent, digital trends, digital transform, retail, retailers, retail transformation, retail technology, retail and leisure, retail sales, retail sector, retail strategy, retail store, retail tech