Words to live by as we head out of 2020.
You will already have some form of plans in your head.
Or hopefully in a nice spreadsheet or planning tool. There are several.
You will have laid out the agenda and strategy for next year.
Or maybe you have crystal balled Q1 & Q2 first to check the landscape.
I wonder what this looks like for most businesses for next year.
No matter what industry you are in, the end game is the same.
SALES ARE THE LIFEBLOOD OF ANY BUSINESS.PRODUCT OR SERVICE.
If you have laid out plans and targets for your business based on 2020 results.
Whatever they looked like, whatever happened or did not happen.
SOCIAL AND DIGITAL MUST BE ON YOUR PLANS AND ROADMAP IN SOME FORM.
If not, then I can only hope you are killing it with your sales forecasts and this year has been a breeze for all departments and the numbers have been crushed and targets have been met. SAME AGAIN NEXT YEAR THEN.
Now, if you sit in the other % of who have struggled to hit the target this year, struggle to see the woods from the trees, and generally do not have any idea how to change the results next year then you need to talk with the experts.
The change you make and the chance you have to take to get more out of being social is "The best part of the planning you will ever make into 2021".
I say this because I have seen and watched the ROI with my own ears and eyes.
If you get more social and your team follows suit with full buy-in, the results are there.
Want a shorter lead time and a better inbound rate of conversion? YES!
Want to track your data on what you are putting out on social? YES!
Want to be more customer-centric in the messages from S&M? YES!
Want the buyers to see you, trust you and want more from you? YES!
Are you going to keep calling and fall at the steel gates? NO!
Are you going to keep emailing and listen to it fall in Junk? NO!
Want to keep sending out mailshots and find a 3% return? NO!
Are you wanting to do something that actually gives you a tangible return across the board?
We are seeing some teams and business get on board with the social angle more and more
As we move out of a torrid 2020. They know what is required from C-Level down.
This is not a drill, this is not a quick fix or a campaign. This is not a tip or a masterclass.
This is an addition to your daily life. For the rest of your working life.
EAT. SLEEP. SOCIAL. REPEAT.
Ask yourself a question.
Could you utilize an hour out of your day to do physical and constructive social media time? Could all of your team do this at any hour of the day?
I know the answer is YES as there are countless times that we can manage 10 or 15 here and there. I have sat in an office, I know what time is spent on function V work and effort.
You have an hour spare…. At least that.
Imagine all of the team had an hour to be on social and be themselves.
With the same goal in mind. On the same page as a business with value and ethics at the core. Posting content that is them and human and personal, and with a focus on the business and WHY?
Times that out daily, weekly, monthly across sales, operations, marketing, finance, engineering, C Level.
You get the picture. Sweet Social Science. Data, metrics, social selling, ROI and inbound in motion.
What have you got to lose as a business?
- A PLACE IN BUYER MINDS
700+MILLION PEOPLE AND COUNTING ON HERE.
I would like to offer a spot of time on this to anyone, person or business who wants to find out more about me, what I do, who with and a general chit chat….. That is what it is about.
#socialselling #sales #revenue #socialmedia #content #teamwork #consistentcy #effort #planning #digital
As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to meet two equally urgent imperatives: deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience.