"More than 4 billion people
Author of de facto social selling book for Sales People "Social Selling - Influencing Buyers and Changemakers"
For your speaker, social selling advice or consulting engagements please contact me firstname.lastname@example.org
7 years ago I embarked on an amazing journey with social media when I sent my first Tweet. In that time I've become (according to Onalytica) the number one most influential social selling expert and a top 10 influencer, as well as creating an amazing community of 200K followers on Twitter.
The last 3 years have been spent working on the largest sales and marketing business process transformations. This has involved moving a salesforce used to doing a small number of high value on premise to a sales model that supports volume and velocity; Cloud and SaaS. This meant enabling the sales people, not only in modern social selling techniques, but also a framework to support selling and marketing. For example: white boarding, storytelling, ROI model, benefit selling etc.
This project enabled me to understand what works in such a large change program, but more importantly what can go wrong.
During this time I started blogging on social selling and sharing what I had learned, which is where I created by 5 step Social Selling Methodology. My blog became to “the go” place for people wanting to learn and share knowledge on selling in a connected world. This lead me to write the Amazon bestselling book "Social Selling - Influencing Buyers and Changemakers". You can buy a copy here http://tinyurl.com/gqhfcqj
There has been one theme connecting each role in my career - my want to make a difference. So when I founded Digital Leadership Associates, this is to be no exception. Working with my co-founder, social media thought leader Adam Gray (@agsocialmedia) we both feel that we can change the world by socialising companies. That is, using social and digital to transform business for competitive advantage and face disruption head on.
"More than 4 billion people
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