Author of de facto social selling book for Sales People "Social Selling - Influencing Buyers and Changemakers"
For your speaker, social selling advice or consulting engagements please contact me tim@dlaignite.com
11 years ago I embarked on an amazing journey with social media when I sent my first Tweet. In that time I've become (according to Onalytica) the number one most influential social selling expert, as well as creating an amazing community of 200K followers on Twitter.
The last 3 years have been spent working on the largest sales and marketing business process transformations. This has involved moving a salesforce used to doing a small number of high value on premise to a sales model that supports volume and velocity; Cloud and SaaS. This meant enabling the sales people, not only in modern social selling techniques, but also a framework to support selling and marketing. For example: whiteboarding, storytelling, ROI model, benefit selling etc.
This project enabled me to understand what works in such a large change program, but more importantly what can go wrong.
During this time I started blogging on social selling and sharing what I had learned, which is where I created by 5 step Social Selling Methodology. My blog became to “the go” place for people wanting to learn and share knowledge on selling in a connected world. This lead me to write the Amazon bestselling book "Social Selling - Influencing Buyers and Changemakers". You can buy a copy here http://tinyurl.com/gqhfcqj
There has been one theme connecting each role in my career - my want to make a difference. So when I founded Digital Leadership Associates, this is to be no exception. Working with my co-founder, social media thought leader Adam Gray (@agsocialmedia) we both feel that we can change the world by socialising companies. That is, using social and digital to transform business for competitive advantage and face disruption head on.
According to this Linkedin post the 4 biggest challenges for CROs are
→ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗨𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆:
In this article on Social Media Today it looks at research on how consumers use social media
While this is B2C, we know that B2C usage...
When I look out over LinkedIn, I see many people posting content
The content gets very little engagement and therefore little return in...
When Adam Gray and I started DLA Ignite, people laughed at us
We were told that social media was a fad and no CEO would ever use it
Here we...
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