Author of de facto social selling book for Sales People "Social Selling - Influencing Buyers and Changemakers"
For your speaker, social selling advice or consulting engagements please contact me firstname.lastname@example.org
11 years ago I embarked on an amazing journey with social media when I sent my first Tweet. In that time I've become (according to Onalytica) the number one most influential social selling expert, as well as creating an amazing community of 200K followers on Twitter.
The last 3 years have been spent working on the largest sales and marketing business process transformations. This has involved moving a salesforce used to doing a small number of high value on premise to a sales model that supports volume and velocity; Cloud and SaaS. This meant enabling the sales people, not only in modern social selling techniques, but also a framework to support selling and marketing. For example: whiteboarding, storytelling, ROI model, benefit selling etc.
This project enabled me to understand what works in such a large change program, but more importantly what can go wrong.
During this time I started blogging on social selling and sharing what I had learned, which is where I created by 5 step Social Selling Methodology. My blog became to “the go” place for people wanting to learn and share knowledge on selling in a connected world. This lead me to write the Amazon bestselling book "Social Selling - Influencing Buyers and Changemakers". You can buy a copy here http://tinyurl.com/gqhfcqj
There has been one theme connecting each role in my career - my want to make a difference. So when I founded Digital Leadership Associates, this is to be no exception. Working with my co-founder, social media thought leader Adam Gray (@agsocialmedia) we both feel that we can change the world by socialising companies. That is, using social and digital to transform business for competitive advantage and face disruption head on.
"A pandemic-induced glut of low-quality content is diluting the perceived value of thought leadership among B2B decision-makers."
Last week I was contacted by a company, they will remain nameless; they are looking to transform to social.
They know that this
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