Fast-food chain Burger King has become the first major corporate to launch its own crypto-currency, branded as WhopperCoin.

Customers in Russia can now claim one coin for every rouble (1.3p) they spend on the Whopper sandwich.  Once they have collected 1,700 whoppercoins, they will be able to buy a Whopper with the virtual cash.

Burger King has partnered with crypto-cash start-up Waves to run the blockchain ledger for the coin to keep track of who has coins and what has been done with them. Customers will be able to claim their coins by scanning a receipt with their smartphone. Similar to Bitcoin, the crypto-currency could be shut down abuse is detected.