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Influencers, affiliates and the murky world of social advertising

Don't be put off by the title of the article. This is a fascinating piece on how bloggers montetise content and which uncovers the never ending compromises between reviewers and the businesses they review.

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.

Tags

influencer marketing, affiliate marketing, social media advertising