I find it perplexing that in an age where we have the tools (ad networks) to treat every prospect as a unique entity rather than trying to map their behaviour still people try to force customer behaviours in to boxes...
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This model accounts for experiences the customer has with the brand that affect their long-term loyalty after the initial purchase. In today’s age when every product has hoards of competitors, the loyalty loop is a more accurate picture of how the customer reevaluates their decision to buy again and again.
https://generalassemb.ly/blog/loyalty-loop-replacing-marketing-funnel/
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