8/29/2017 8:43:17 PM | less than a minute read

The McKinsey Loyalty Loop

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Adam Gray

Co Founder

Get in touch

Adam Gray

Co Founder

I find it perplexing that in an age where we have the tools (ad networks) to treat every prospect as a unique entity rather than trying to map their behaviour still people try to force customer behaviours in to boxes...

This model accounts for experiences the customer has with the brand that affect their long-term loyalty after the initial purchase. In today’s age when every product has hoards of competitors, the loyalty loop is a more accurate picture of how the customer reevaluates their decision to buy again and again.

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