How to get Attribution, from a Social Media Post, all the way to Revenue

When I started in social media some 17 years ago, people saw it as a fad. They told me it would be over by Christmas. I was insistent: "One day, everybody will be on social media."

People laughed. Were they right? I’ll leave you to decide.

So why Azpertilo? 

When everyone is zigging, you have to zag. While the rest of the industry was building robocallers, AI spammers, and systems focused on how companies sell, we took the opposite approach: we built an AI Agent focused on how people actually buy.

We signed our first deal with Azpertilo, our AI Agent, just before Christmas 2025. We chose to get them live before taking the product to market, and since our official launch in June 2026, the feedback has been incredible.

How It Works

Azpertilo is an enterprise application grounded entirely in your existing corporate intelligence, your white papers, customer success stories, SEO keywords, and brand guidelines.

1. Persona & Value Mapping: By scanning your website, Azpertilo automatically establishes definitions for your Ideal Customer Personas (ICPs) and Value Propositions (VPs). Every social interaction stays tightly targeted.

2. Authentic Voice Alignment: We train the agent on the individual tone of voice of each team member. A seller engaging Financial Services speaks naturally in the language of FS; a seller in Life Sciences speaks authentically to LS, all within the guardrails you set.

3. Solving the Duplicate Content Problem: Traditional Employee Advocacy tools share the exact same copy across 500 employees, which Google penalizes as a single piece of duplicate content. When 500 employees post corporate content via Azpertilo, Google recognizes 500 distinct, authentic pieces of content. The organic reach efficiency is massive.

Real Attribution, From Post to Pipeline

As official LinkedIn partners, we ingest post performance data directly back into Azpertilo. You get full visibility into post counts per ICP and VP, impressions, views, and comments.

Even better: by connecting an MCP server directly to your CRM, you can map social engagement straight to booked meetings and closed revenue.

For the first time ever, you can show your CFO, CEO, and board the exact revenue generated by a social media post. Just think about how powerful that conversation is.