The Anatomy of Influence: Why My 3rd Book is Sitting on Desks Worldwide

They say you don't write books for yourself; you write them for the person who needs the solution

Seeing another copy of my 3rd book on a desk today really drove that home

It’s incredibly humbling to be invited into someone's daily workflow

When I sat down to update the 2nd edition, my goal was simple: make it the most practical guide for anyone trying to influence the modern buyer

Seeing it out there, being used as a reference, is the best feedback I could ever receive

Keep those photos coming, it makes my day every single time