How Revenue Operations RevOps can drive your retention and expansion strategy, Tim Hughes

RevOps is an opportunity for a business to break out of silos and become integrated. What does that mean?

One of the things that the Covid19 pandemic has shown us is, we have to find every deal and close every deal to make our numbers.

RevOps is about the business taking ownership for revenue creation

RevOps means that all revenue generation department will come under a single leadership, a single strategy, a single set of KPIs, a single measurement and a single Governance.

Driving higher customer retention with revenue operations

We are currently working with a number of companies with regard to their Account-Based marketing strategy, the objective here is to land and expand into these accounts and to retain clients.

We have taken these businesses through our social selling and influence course, to build relationships, to have conversations and to be the "go to" expects in our niche of expertise.

Everybody knows you cannot do this by cold calling and sending spam emails, social is a natural way. Critical though there is a social selling methodology behind this so the sales people have a clear process to work to.

Think of your health and safety rules in your business, this provides "guard rails" in which employees know how to work. Our social selling and influence course means that your sales team will be empowered to created "on brand" humanised content that will resonate with your buyers ahead of the competition.

Revenue operations powers new market and vertical expansions

Social selling also is the only new business mechanism that allows your team to sell virtually and face-to-face that will get the conversations (and pipeline) you need in new logo accounts.

Digital selling works throughout the buying process, from prospecting, to nurturing, to closing.

Regardless if you are

Going upmarket

Going downmarket

Expanding into new geographies

Introducing a new product

Expanding into new industries

Social selling, will empower your team to sell more and close more with RevOps.

Want to know more about RevOps?

I've written a few times about RevOps, if you haven't seen those articles then you can grab them here

What Is RevOps? (and why you need it today for sales success)

How to Make the Transition to Revenue Operations - RevOps

Can RevOps and Social Selling provide me with a framework for predictable revenue

Sales forecasting - How can RevOps and social selling increase the accuracy of my forecast?

Can social selling help me with RevOps?

The 8-Step checklist to evaluating your 2022 RevOps strategy

So who's social selling?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

I don't believe you Tim!

If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.

Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.

Other articles you might be interested in ....

Would you buy social selling training course from somebody that doesn't use social selling?

How to create budget and build a business case for your social selling project